How LLMs Are Changing Search, PR and the Future of Influence
If You’re Not Thinking About AI Search, You’re Already Behind Google isn’t the only one deciding what information rises to the top anymore. Large Language Models (LLMs) like ChatGPT, Gemini, and Claude are changing the way people find, process, and interact with information. And here’s the kicker: These AI-powered models are already shaping public perception,…