How LLMs Are Changing Search, PR and the Future of Influence

If You’re Not Thinking About AI Search, You’re Already Behind Google isn’t the only one deciding what information rises to the top anymore. Large Language Models (LLMs) like ChatGPT, Gemini, and Claude are changing the way people find, process, and interact with information. And here’s the kicker: These AI-powered models are already shaping public perception,…

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The Future of Influence: A New Playbook for Persuasion

How Americans consume information has undergone a seismic shift—one that’s not just noticeable but measurable. These numbers tell the story: A single Joe Rogan podcast in 2024 featuring candidate Donald Trump reached over 33 million viewers (outperforming multiple prime-time cable news shows combined). Vice President Kamala Harris connected with more young women through “Call Her…

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