The Future of Influence: A New Playbook for Persuasion

How Americans consume information has undergone a seismic shift—one that’s not just noticeable but measurable. These numbers tell the story: A single Joe Rogan podcast in 2024 featuring candidate Donald Trump reached over 33 million viewers (outperforming multiple prime-time cable news shows combined). Vice President Kamala Harris connected with more young women through “Call Her…